Gold remains the most trusted investment for young Indians despite growing access to modern financial products, with 62 per cent of respondents choosing the metal as the first choice for investment, according to a survey.
The survey also revealed that 66.7 per cent of respondents stated that gold purchases are largely their personal decisions, and nearly 62 per cent stated that their most recent gold purchase was below 5 grams, indicating the changing nature of how the GenZ and Millennials look at gold.
The Smytten PulseAI survey, conducted with 5,000 consumers aged between 18-39, captured how tradition-led buying is steadily giving way to a more individual, logic-driven approach.
According to the survey, 61.9 per cent of respondents would choose gold if they had Rs 25,000 to invest today, far ahead of mutual funds (16.6 per cent), fixed deposits (13 per cent), stocks (6.6 per cent) and crypto (1.9 per cent).
During times of economic uncertainty, 65.7 per cent said gold feels like